How Digg Works

The internet hosts a wealth of information that no single person could possibly tackle in a lifetime. It would take an army to dig through the mounds of news reports and whittle the field to a manageable size, and then another army to pick and chose from that field the bits of information the average web-savvy joe might find interesting. And then another army to report back on whether the average web-savvy joe actually does find it interesting. Welcome to digg.com, a user-driven news web site that brings together hundreds of thousands of people to do the work of finding, submitting, reviewing and featuring news stories drawn from every corner of the web.

Dig is sort of like Slashdot without the editors, bringing a democratic approach to the news-submission web site. At dig, the site’s users make all of the content related decisions. For the most part, the approach seems to be working very well. Kevin Rose, once an on-air personality for TechTV, co-founded dig in December 2004 (with the help of jay Adelson and Owen Byrne, now CEO and Senior Software Engineer at Digg, respectively). He spent $ 1,000 developing and launching Digg.com, relying heavily on open-source software. Six months later, the site had about 25,000 registered users. After a year, Digg had 80,000 registered users and 500,000 unique visitors per day. In may 2006, Digg has in the area of 300,000 registered users and more than 1 million unique visitors per day, with 1,500 daily news posts.
The huge Digg community is made up of users who play different, often overlapping roles. There are submitters who post news stories that they find in blogs, professional news sites and random postings around the web. These stories land in the Digg queue. There are casual reviewers who look for interesting stuff in the queue and “Digg it” – meaning they click a button to let Digg.com know they think it’s cool. Once an article gets enough Digg (and meets a bunch of other secret requirements), it’s promoted to the homepage. There are truly dedicated reviewers who spend hours every.

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